November 11, 2019
The model is sought after among the new generation
Designed with nano- yet-powerful speakers and 2GB memory card, it enables users
to play songs with voice adjuster. The ultra-light umbrella, weighing just 28
grams using thinner filament yarn, carbon ribs and aluminum handle is one such
creation. Never a dull moment in the Kerala umbrella market, it seems.
It’s able
to maintain connection with a smart phone within a range of about 30 feet, and
when that connection snaps, users will get an alert on their phones reminding
them they may have left it behind. And even listen to music.Popy’s marketing
manager Antony Isaac says this model that costs Rs 1,950 per piece has got a
good run. Popy, which has close to 200 models, commands more than 40 per cent of
the China
famous aluminum Household step ladder 70-lakh piece Kerala umbrella
market.
This is very useful for people who constantly use the phone,†says R
Arumughan, a local umbrella seller. It ranges from the traditional black, curved
handle umbrella to five-fold umbrellas with whistles, compass and even
water-guns. Reverse umbrella helps keep the umbrella dry even when you fold
it."Every year the umbrella business gains momentum when schools reopen after
summer vacation,†he said.â€A replaceable battery that could run for about a year
or two, depending on how often you need to carry an umbrella, is assembled along
with the chip. From the moment you accept it, you can attend to phone calls and
talk through the knob fitted on the bottom of the handle.
Once connected, your
phone will receive a message from the umbrella.John’s Umbrella Mart, the second
largest player, has about 150 varieties with prices ranging from Rs 150 to rs
5,000. "We come up with innovative ideas depending on the market requirement and
then consult experts in places like Taiwan on metallurgy and design,†Mr Isaac
says. This way, one can keep the phone in the bag or in the pocket, and still
receive calls.. The umbrella Monsoon means innovation for umbrella-makers in
Kerala, but by any standards, this year’s innovation — a Bluetooth-enabled
umbrella that can connect the owner to her mobile phone — is a winner.
Introduced by Alappuzha-based Popy Umbrella Mart, the umbrella with a speaker
has a knob that connects it to the mobile phone through Bluetooth or Wi-Fi. And
then you have Teflon and UPF-coated umbrellas that come with a torch,
thermometer, compass and whistle.For the less tech-savvy there are other models
such as an umbrella with fan, walking stick, and music.
The model is sought
after among the new generation as they are more tech-savvy,†Mr Isaac said. The
companies share a parentage, that of St George Umbrella Mart, which
revolutionised the scene in the 80s with innovative products such as nylon
fabric instead of cotton.Once connected, your phone will receive a message from
the umbrella. "And in the rains, you don’t have to take your phone out and fear
it getting wet
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